Geoff handles the Internet Marketing for Adoption STAR. He creates and implements SEO/SEM campaigns and analyzes results as well as makes recommendations so Adoption STAR can be found by those who need or desire the services we offer.

Geoff has a dual B.A. in English and Integrative Media from Wilkes University, and a M.S. in Professional and Technical Communication from the New Jersey Institute of Technology. His educational and professional expertise includes search engine optimization, digital marketing strategies, technical and creative writing, and graphic design for print, digital, and video mediums.

Geoff currently resides in southern New Jersey. When not working, he spends his time in the gym, mountain biking, discovering the next adrenaline-pumping activity, or relaxing with friends and family. Adoption has played a prominent role in Geoff’s life, having grown up with several adopted cousins and, more recently, is an uncle to an adopted nephew.